Google has a clean website design which is unrivaled in it’s simplicity. Other sites go for a complicated layout to create an air of excitement.
No matter which type of feeling you’re going for, you need to know the basics of web page design to create a site which works. Read this article in its entirety to find tips to help you achieve your goals.
Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.
Don’t let content that is out of date linger on your website. Failing to update your page with current information and upcoming events will cost you in terms of site visitors. Users will spend time on websites that are well-maintained, and the presence of your outdated information will tell them that your site it not being properly cared for. Establish a schedule to update your website, and get rid of the content that is no longer relevant.
Use a style sheet to stay consistent. There is almost nothing more disconcerting than being sent to a page that looks at nothing like the site you were just looking at, even if it is concerning the same subject. Style sheets help with saving your formatting, so each page looks similar to the rest.
Let people cancel any action they have started. Actions include registering for any e-mail notifications, browsing the site, or filling out forms. If you don’t let visitors back out of an incomplete action, it can be perceived as forcing them to do something, which will probably make them go elsewhere.
Make sure your website is easily scanned. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Using text that is emphasized to break it into sections that are easily scanned ensures your readers are more likely to return. Also, make sure to keep the most important information at the top. All of this ensures a more satisfying experience for your visitors because they can quickly find what they need.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Whether you’re going for a site with a minimal look or something which is jazzy and bright, the information you’ve read here will lead you down the right path.
Get busy putting these tips into practice and get your website up as soon as possible, then build your traffic and enjoy your results!